![]() ![]() He is known to celebrate his own court dominance more than he probably should. I can see how LeBron James may have earned a negative reputation, especially since he tends to have a larger-than-life personality and has become such a dominant force. Combine this concept of “negative tweets get attention” with a popular player and it explains a lot.Īt the same time, over 100,000 negative tweets in a month is not a good sign. Over time, the typical Twitter user might slowly realize which tweets get the most attention and do more of those. While those tweeting about LeBron James might not be thinking about it, posting a negative comment often leads to more shares and likes. Whether it comes to football stars, actors, or business moguls, if the person in question is widely known, it means there are a lot of “sentiments” period, both good and bad.Īnother issue with this type of ranking system is that we know negative tweets tend to get the most traction, according to research. ![]() Most of the “sentiment analysis” I’ve seen is usually a bit suspect. In the NFL, a player like Tom Brady has a legion of fans and is widely considered the best quarterback in history, but he is also “despised” by all of the fans who cheer for opposing teams. We also don’t know if the negative tweets are coming from Los Angeles Lakers fans or those from rival teams. We know there are negative tweets about these iconic players but we don’t really know why that is - e.g., whether the Twitter users are mentioning actual games or dissing on some of their antics off the court. As is typically the case, sentiment analysis is a flawed practice, an attempt to measure public opinion in a way that uses science but is really about analyzing emotions and opinions. ![]()
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